This is a last moment notice for a webinar on an interesting topic.
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The Disciplines of Continuous Innovation
June 18, 12 pm EDST, Brad Power and Steve Stanton, FCB Partners
Large, successful organizations are built for a primary purpose: to sustain predictable results, e.g., next year's revenue and profits should look like last year's plus 5%. Nearly everyone focuses on day-to-day operations. Waste is eliminated wherever possible, and slack is taken out. However, these reasonable behaviors create serious unintended consequences: organizational rigidity, insufficient resources for tomorrow's needs, and fragility in the face of external disruption.
This webinar will explore the disciplines of continuous innovation - how organizations can design and align their processes to deliver a steady stream of breakthrough innovations. Using our process lens, we can describe the unique way that companies like Google set aside funds for innovation, manage talent and performance, experiment with new products, and partner externally.
We will then examine the changes that large, established companies will need to make to adopt this model. We will build on our experience with business reengineering to address the fundamental business transformation of large, successful organizations to an operating model that enables continuous innovation.
Join this webinar to:
- Learn about the approach of fast, frequent product and process changes (Agile and The Lean Startup), including examples from Google and other high-tech innovators
- Learn about the discipline of partnering - often in cutting-edge ecosystems and using open innovation and crowdsourcing, including examples from GE
- Explore how sense-and-respond processes can enable innovation